About Us

Our Mission

Perspire Sauna Studios strives to bring the benefits of infrared saunas to communities in a friendly, comfortable, spa-like atmosphere.

Our Vision

With a focus on excellent customer service & unique guest experience, Perspire aims to set the standard for infrared sauna studios across the country as they expand to bring IR sauna healing to every community.

Our Story

When founders Lee Braun & Ken Arsenian first fell in love with infrared sauna, they discovered a big problem - there wasn't anywhere convenient to actually use one.

The clinical confines of doctor's offices didn't so much as have a towel on hand, booking was a burden, & customer service was nowhere to be found. They knew that these sauna sessions could benefit the health of so many and should not only be made more available, but more convenient. They were inspired.

It was decided that their version of IR sauna should be what they already felt it was - a relaxing escape. So, they infused their studio concept with the luxurious touches & attention to detail of a spa. With a focus on exceptional customer service & comfort, Perspire Sauna Studio was born.

Through time & success honing & perfecting their own studios, they decided the time had come to share their carefully crafted business model. Taking the leap to open Perspire to franchising opportunities with other entrepreneurs interested in health & wellness ultimately means that more people in more communities will discover the glowing skin, rejuvenated mind & spirit, & detoxified, healthy bodies that infrared sauna provides. Will you be next?

Meet Our Team

Lee Braun

CEO, President & Co-Founder

Lee's Degree in Business from Michigan State University and his background in the commercial construction industry have provided him the foundation to successfully grow Perspire Sauna Studio into the innovative and fast-growing company it is today. Lee has been the driving force for the development and growth of the company every step of the way; he has been the Managing Partner of SweetSweat17, LLC since 2010, the Managing Partner of Perspire HB since its opening in 2016, and has taken on the titles of CEO, President and Co-Founder of Perspire Sauna Studio at the onset of its formation in September 2017.

Ken Arsenian

Sr. Vice President & Co-Founder

Ken has worked alongside Lee from day one to lay the groundwork for Perspire. His law degree from the University of Southern California and experience in B2B Software Sales has been essential to the development and growth of Perspire. He serves as the Co-Founder of SweetSweat17 and Perspire HB since their formations in 2010 and 2016, and has embraced the titles of Sr. Vice President and Co-Founder of Perspire since September 2017.

Shery Christopher

Director of Franchise Development

Shery brought her expertise and talents to the team as the Director of Franchise Development when the company was formed in 2017. As the owner of Shery Christopher Consulting for over 30 years, she has coached and consulted business owners and franchisors on all aspects of planning, development, systemization and expansion.

Katy Fetters

Director of Training & Operations

Katy joined the team in 2012 as the General Manager of SweetSweat17 overseeing all employee operations at the local Orange County locations. She trains all front of house employees in software, customer service, member sales and day to day responsibilities. Katy has held the title of Director of Training since the company’s transition in September 2017.

Katelyn McCreery

Director of Business Development

Katelyn’s Degree in Business from the University of Nevada LV and experience in food and beverage marketing has provided her with the knowledge and skill set to assist in developing Perspire’s brand and partner relations in the Orange County community. She has held her position as the Business Development Director for all local studios since joining the team in 2016, and has taken on the new title of Director of Business Development during the transition of the company in 2017.

Colton Khan

Marketing Manager

Colton serves as Marketing Manager for the Perspire Brand.  He drives the creative direction at Perspire Sauna Studio and oversees the marketing efforts of all studio locations. Colton earned his degree in Economics and Textiles & Clothing from the University of California Davis. Previously, Colton was managing e-commerce marketing and merchandising for lifestyle apparel company Marine Layer. His journey into personal development and holistic health and wellness took him took him around the world, becoming a certified yoga instructor, and implementing alternative and progressive health practices, including infrared and chromotherapy. Now back in California, he is using his experiences in marketing, branding, and management and passion for transformative healing to evolve the Perspire brand.
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